Satsuko is fascinated by the different ways people see and experience the world; how these perspectives are shaped, influenced, and shifted; and, how to design meaningful products, services, and interactions that match the fluidity of people’s realities. 

Having grown up in a bicultural home, lived in six countries, and worked in the public, private, and social sectors, in startups, and in a variety of industries; Satsuko is used to (and enjoys) translating concepts across different contexts and stakeholders.

Satsuko is a Senior Design Researcher at a software innovation firm called Normative. There, she leads end-to-end user research, is part of Normative’s Diversity & Inclusion implementation team, and co-organizes Design+AI (a monthly meetup about the intersect of design and machine learning). Prior to Normative, Satsuko built and led a startup research and design firm (InWithForward) that prototypes and implements new social services with policymakers, frontline workers, and service users. And before that, she led the innovation lab portfolio at a think tank (Social Innovation Generation).

Satsuko holds an MBA from Schulich School of Business (York University), a BBA from Ritsumeikan Asia Pacific University, a Certificate in Qualitative Research Methods from London School of Economics, and is a forever student of the world.

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