Think Thrice

Think Thrice

Think Thrice is a filing cabinet.

A quiet thinking place.

A sandbox.

It’s where I come to reflect and work through thoughts—so that I can keep track of the things I’m learning about research, design, and behaviour change. 


This site is arranged into two sections. The "Desk Research" tab refers to thinking and reflections until the end of 2014. And, the "Field Research" tab refers to thinking and reflections post 2015. Why this split? Read on.

Where did Think Thrice come from?

I started Think Thrice during a work term at MindLab—an innovation unit within the Danish government.

"Government innovation" seemed like an oxymoron, until I stumbled upon a video about Mindlab. They were using design methods inside government to create services that were cheaper, more efficient, and created better outcomes for citizens than existing services. Wow, what a concept! I was intrigued, and got it into my head that I must work for them. The stars aligned and I was fortunate to join the MindLab team in Copenhagen on a 4-month work term. I did secondary research, wrote a report, and helped (then director) Christian Bason write this paper on Co-production. It was eye opening to learn about the world of R&D for social good. I was learning so much and wanted to make sure i was documenting and reflecting along the way - so I created this blog.

My work term was ending and I was searching for organizations in Canada that were part of this government innovation movement. That's how I found SiG.

I continued to blog as I joined Social Innovation Generation (National)—a think tank fostering social and public innovation in Canada.

At SiG, I led the research program on Labs. It was an exciting role with a ton of variety: from developing a Cisco Telepresence discussion series with 90+ public servants across 8 Canadian cities; to building a local community of practice among 30 Lab practitioners; to writing the business plan for Alberta’s $1B Social Innovation Endowment fund.

My favourite was the lab practitioners community of practice. I loved hearing about the nitty-gritty of the work and about the people they were working with. The more I heard, the more I wanted to get involved on the ground.

My contract with SiG was ending just as a new lab, led by some international social innovation heavyweights, was forming in Canada. They asked me to join as a business partner and director, and I happily agreed.

I kept blogging as I strapped myself onto the rocket ship that is InWithForward—a design studio re-making social services from the ground up.

We led ambitious projects in Vancouver and Toronto, building and implementing new social services from scratch with policy makers, frontline staff, and folks living on the margins of society—all while building our startup from scratch too. It was exhilarating and challenging and super intense.

We had an awesome staff of designers, social scientists and community builders, and we all worked our butts off. I'm incredibly proud that one of our projects was a finalist for the International Service Design Network Award.  Since stepping down from my role there, I continue to stay connected as a Senior Advisor.

Having experienced the power of combining deep social research with strategic design, I wanted my next work engagement to be with a creative agency with a strong research practice. And that's how I found Normative.

I'm still blogging, now as Senior Design Researcher at Normative—a software innovation firm.

These days, I'm part of a small but mighty team of software engineers, user experience designers, and behavioural researchers at Normative. I do in-context research with users, and translate user insights into actionable design opportunities. I love what I do, and I still have a ton to learn. I look forward to sharing my reflections along the way.

SO, the "Desk Research" section refers to reflections during my time at MindLab and SiG. And the "Field Research" secion refers to reflection while at IWF & Normative. 

Thanks for visiting Think Thrice! 

Who's the gal behind the computer?