TWEETS FROM SATSUKO
Weaponized AI would have deadly, catastrophic consequences. Where will Canada side? https://t.co/ZuYX0DMsdZYesterday
- 2 days ago
Line's Clover Wave virtual assistant https://t.co/p09HmPRuXw4 days ago
PAGE UNDER CONSTRUCTION
// Two different research approaches and world views -> what you value you different, what you're looking for is different, how to look for it is different, what you believe to be rigorous is different //
Small sample size (*extreme users)
Interested in the extremes on the bell curve because these people have amplified needs and thus more noteable workarounds (necessity is the mother of invention). If we design supports that work for the extremes, they usually work for the middle. However, if we design for the middle, these supports almost never work for the extremes.
Interpretive / cognitive (psychology)
Describes the thoughts, feelings, larger context that drove the action. Emphasis on the why more than the what.
Sequence / starting point
open question -> in context research -> theory emerges from stories and observational research -> test data against hypothesis -> more research…. etc. I.e. Theory emerges from the research process.
Other Related Concepts
Grounded Theory. Inductive thinking. Bottom up strategy. Constructivism. Phenomenology.
Large sample size (aggregated averages)
Interested in the middle of the bell curve, rather than outliers. By using aggregate data, the extremes -- both positive and negative -- will cancel each other out; the “average” becomes the most typical or normal behaviour.
Behavioural (action) describes what people generally do, their actions. Emphasis on the what and how more than the why.
Sequence / Starting point
theory -> hypothesis -> set up an experiment to obtain the data that proves either [yes or no] -> adjust the theory accordingly. I.e. Theory guides the research process.
Other Related Concepts
Big data. Systems & Complexity Theory. Top down strategy. Positivism. Realism.
Useful comparison of the two approaches from an excellent textbook I found in Value Village called "Research Decisions: Quantitative and Qualitative Perspectives" .
The below Wheel is also from that book, and aims to show that, while the starting point of Qual & Quant are very differnt, they follow the say steps on the wheel. They just have a different starting point.